Legal
Last updated 20 October 2026
Vitesse Digital Ltd (company number 16074150, 36 Anvil Crescent, Broadstone, BH18 9DY) is the data controller for this website and for our customers' account data, and the processor for callers' data on behalf of the business whose calls we answer. We are registered with the Information Commissioner's Office, registration number ZC246746. Contact: hello@whileyouwork.co.uk.
We use Google Analytics 4 to count visits and see which pages help people, for our own statistics only. It sets first-party cookies (_ga, _ga_*) that last up to 13 months. Google Signals, advertising features and data sharing are switched off, we never use analytics for advertising or remarketing, and we do not link it to your identity. For visitors in the UK and outside the EU this runs by default under the statistics exemption in the Privacy and Electronic Communications Regulations as amended by the Data (Use and Access) Act 2025, and you can turn it off at any time with the "Turn off analytics" button or the Cookie settings link in the footer. Visitors in the EU and EEA are asked first. Your choice is remembered in your browser's local storage. If you join the waiting list we store your name, email, mobile and trade so we can send you the founding offer and occasional updates. Lawful basis: your consent. You can ask us to delete it at any time and every email has an unsubscribe link.
If you accept the "Accept all" choice on the cookie banner, we also use the Meta pixel, a small script from Meta Platforms Ireland Ltd, to see which of our Facebook and Instagram adverts led to a visit, a test call or a purchase. It sets the cookies _fbp and _fbc (up to 90 days) and sends Meta the pages you visit and, if you buy, a hashed version of your email address and phone number so the purchase can be matched to the advert. It never runs unless you choose it, and you can withdraw that choice at any time using the Cookie settings link in the footer. Lawful basis: your consent. How Meta uses this data is set out in Meta's privacy policy.
We hold your business details, contact details, the information you give us for your receptionist, your call records and your billing history. Card details are held by our payment provider, not by us. Lawful basis: performance of our contract with you. We keep account data for as long as you are a customer and for 6 years after for tax records.
When someone rings a number we answer, we record and transcribe the call, extract the details the caller gives, and send them to the business by email and text. The assistant tells callers at the start that it is an automated assistant and that the call is recorded, and callers who give a mobile number receive a text linking to this notice. The business's lawful basis is normally its legitimate interest in answering and returning enquiries. Recordings are deleted after 30 days and transcripts after 12 months. The business you called is the controller of this data; contact them for access or erasure, or contact us and we will pass it on.
When you ring 01202 144997 or press Talk to Ellie on this website, you are talking to While You Work's own automated receptionist, and we are the controller. Ellie says at the start that she is an AI receptionist and that the call is recorded. The call is recorded and transcribed by our voice provider and understood with an AI language model, both in the United States under UK-approved transfer safeguards. We use what you tell us to answer your questions and, if you ask, so we can get back to you. Lawful basis: our legitimate interest in answering enquiries about our service. Recordings are deleted after 30 days and transcripts after 12 months. Before a browser call starts, a security check from our website security provider looks at your browser to make sure you are a person and not a bot. It is used only for that, sets no advertising cookies, and runs under our legitimate interest in keeping the service secure. If you use Message Ellie on this website instead, your messages are answered with the same AI language model, on the same basis, and kept for 12 months.
If you use the try page, you give us your website address and choose a kind of business. We read the public pages of that website to fill in a sample receptionist for you to talk to in your browser. Those test calls are recorded and transcribed in the same way. We keep a scrambled version of your internet address to limit how often the page can be used. The preview and its recordings are deleted after 30 days. If you go on to buy, the details you chose carry into your set-up form. Lawful basis: our legitimate interest in showing you the service, and steps you ask us to take before a contract.
We use providers for: voice conversation and transcription, telephony and text messages, an AI language model, search results for your own website address (only when your site blocks our reader at set-up), hosting in London, a second backup store in the EU (from 16 November 2026, holding encrypted backups only), website delivery and email routing, website statistics, payments, sending email, and error reports (with personal data removed before sending). If a customer connects them, we also use their calendar and email provider and Meta (WhatsApp, Facebook and Instagram messages). Some of these providers process data in the United States under UK-approved transfer safeguards. Our sub-processors page lists each one, where it processes data and how transfers are protected, and our data processing terms set out how we handle callers' data for businesses.
UK rules require the phone number we give your business to be registered to you. We send our telephone provider your business name, company number (if you have one), address and a contact's name, mobile and email, and for sole traders a photo ID and a recent proof of address. We pass these documents straight to our telephone provider and do not keep copies.
You can ask for a copy of your data, ask us to correct or delete it, object to processing or complain to the Information Commissioner's Office at ico.org.uk. Email hello@whileyouwork.co.uk and we will respond within one month. See our complaints procedure.